Chen
2022 · Branding, 3D Design
Studio Chenchen is a Sydney, Australia based branding, packaging, and sustainability consulting studio. I had the chance to create some various 3D logo designs for the iconic "Chen" logo which are based on my upbringing and background.
Chen
2022 · Branding, 3D Design
Studio Chenchen is a Sydney, Australia based branding, packaging, and sustainability consulting studio. I had the chance to create some various 3D logo designs for the iconic "Chen" logo which are based on my upbringing and background.
As a design student in South Korea, I've been influenced by Korean designs in my work. Olivia approached me to create a design rooted in K-pop culture. After extensive research, I came up with a Y2K-inspired logo design, which is currently trending and heavily influenced by the girl group New Jeans. It also embodies Korean culture's ability to stay up-to-date with the latest trends and their willingness to embrace experimental and vibrant colors in their designs.

The core logo draws inspiration from Hangul, the Korean script, specifically the letters for "Chen." I then reimagined it as the alphabetic "Chen" to underscore the Korean aspect of the design.
The second logo draws inspiration from my hometown, Indonesia. I chose to incorporate plants and organic elements into the design, aiming to showcase the beauty of Indonesia's nature. Additionally, at Olivia's suggestion, I experimented with Illustrator's new 3D feature to make the logo more lifelike and dynamic.