Jorine
Creative Services · Brand Identity, Brand Strategy, Logo Animation, Illustration, Brand Applications
A branding project for Jorine, an interior and set styling studio founded by Joanna and Catharine. The brand is shaped around the way interior and exhibition projects can often feel overwhelming for clients, especially when there are many creative decisions involved. Guided by the idea of "Take it Easy," the identity makes the studio feel personal and easy to work with. The result is a brand that makes detailed styling work feel simple and approachable, while still showing Jorine’s creative range.
Jorine
Creative Services · Brand Identity, Brand Strategy, Logo Animation, Illustration, Brand Applications
A branding project for Jorine, an interior and set styling studio founded by Joanna and Catharine. The brand is shaped around the way interior and exhibition projects can often feel overwhelming for clients, especially when there are many creative decisions involved. Guided by the idea of "Take it Easy," the identity makes the studio feel personal and easy to work with. The result is a brand that makes detailed styling work feel simple and approachable, while still showing Jorine’s creative range.
The “Take it Easy” styling approach is built on three principles: flexibility in adapting to different creative directions, ease in process to remove pressure from clients, and thoughtful execution that ensures every outcome still feels intentional and refined.

This thinking carries into the brand expression. A broad supporting color palette reflects the range of their work, while two core tones anchor the identity around the founders. The use of mascots adds personality, each representing a different side of Joanna and Catharine.


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