Lumie
2025 · Branding, Motion Graphics
Lumie is an empathetic AI receptionist that dental clinics trust. Always available and aligned with clinic standards, it handles calls with clarity and care, easing patient anxieties while keeping schedules full. Its calming design reflects a balance of precision and warmth, making advanced technology feel simple, human, and supportive.
The logo’s five interlocking, crescent-like forms create a unified circle, symbolizing connection, illumination, and guidance. The pointed tips express precision and clarity, while the overall rounded shape conveys safety, composure, and Lumie’s dependable presence.
The logotype is acustomized version of the DM Sans typeface, a sans-serif font refined to enhance its clean, modern, and highly readable character.
The lockup features a horizontal placement, with the icon on the left and the logotype on the right, creating a clear, readable, and straightforward presentation of the brand.
The color scheme features a harmonious combination of three main colors: blue, green, and peach, carefully selected to strike a balance between warm and professionalism. The blue conveys trust, reliability, and a cool, calming presence; the green reflects growth, balance, and a sense of care; while the peach introduces a gentle warmth that feels approachable and friendly.
